Building A Solid Digital Strategy

One of the biggest challenges most people face is trying to navigate the digital landscape without a solid strategy. Here are 5 key tips for creating a digital strategy. Audience, Content, Channels, Analysis, and Implementation!

Audience

First things first, we need to understand who our target market is and what it is they want to talk to you about. So in order to create great content that solves the problems of your potential new customer audience you need to be acutely aware of who you are targeting and talking to. It’s best practice to try and define the persona based on their wants and needs and then you can plan your strategy around fulfilling those needs.
Content

Once you have a clear understanding of who are talking to and how they want to be spoken to this gives you a very clear guide on what type content you ned to create. In order to help build relationships and trust within your audience your content needs to solve a problem and provide value without trying to sell.
Channels

The next step in crafting your digital strategy requires some research based on your target market demographics to see which platforms they are currently active on. Then have a look at what content works best on each platform and based on the content you discovered thats required you can decide which platforms work best for you.
Analysis
Then you need to make sure once you have decided on the platforms you are going to start pushing content across that you have a plan in place to engage with your audience and that you have thought about how you are going to monitor the conversations that will start happening. There are many tools on the market to help with this and which one you decide will be dependent on your budget and requirements.
Implementation

Then last but certainly not least you have to take action and be consistent but if you have planned effectively you simply just follow your plan. The key to success will be consistency so keep at it and follow your plan.

Doing Business In The Digital Age

As technology and our lifestyles evolve I see a lot of businesses struggling to adapt and therefore as a consequence not managing to generate new leads in order to keep their businesses growing in these tricky economic times. Doing business in the digital age has many benefits and the few that have embraced the change and dedicated themselves to learning the nuances of the digital landscape are thriving and leaving their competitors behind…

With that in mind here are 5 tips for doing business in the digital age:

Think MOBILE First
The world has gone mobile and all you need to do is simply look around people are face down buried in their phones. It’s not only the millennial’s but everyone so without a strong mobile strategy you will be left behind. Did you know that over 90% of Facebook users access Facebook via their mobile device. Consumer behavior has changed and we need to adapt or die…
Have a Solid Digital Strategy
It still amazes me that most businesses who are struggling to generate new business and leads are still repeating the same old mistakes through outdated advertising methods hoping that something will change. Well let me tell you it won’t so best you start preparing yourself for the worst. Without a clear digital strategy to engage and reach new customers you will be left behind.
Think Long Term
In order to truly judge a ROI on your digital marketing you need to understand that it does take time and requires a lot of work plus consistency. As in life relationships take time to develop and as you build out your brands presence across the digital channels this too takes time. The more great content you put out the more opportunities you are giving your potential audience to connect with you and get to know you better. Remember that people still do business with people we are just connecting in new ways…
Market Like it’s 2017
In today’s society digital and mainly social have become part of our every day lives and never before in history has there been an opportunity for business to reach potential customers the way they can today. Social media has opened up a conversation channel which can allow us to build relationships with our target market which is priceless BUT this needs to be done in the correct way. Stop pondering if Facebook, Instagram or even Snapchat is right for your business and just embrace them quickly. Start learning what it takes to nurture your audience and what content they are searching for. Market like it’s 2017…
Don’t Fight the Trends
Traditional advertising platforms such as print, flyers billboards and even radio are rapidly dying a death because without any tangible way to measure the results of these campaigns it’s very hard to prove ROI. Where as in the digital space everything is 100% measurable and the results speak for themselves. Follow the trends and jump in as soon as possible and you will see the tangible difference in your business over the next few months. At the moment the biggest trend is video and to be more specific LIVE video so best you get in front of that camera and start shooting. Here is a fact for you to ponder 93% of all buying decisions are influenced by social media so we don’t have a choice on whether we do social media BUT how well we do it!

5 Steps To Building A Solid Digital Strategy

Building A Solid Digital Strategy

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