Youtube Marketing Tips
You already know that video is the future of marketing. Video accounts for 57% of all consumer internet traffic and that’ll be 79% inside 2 years. These stats are pretty crazy and although Facebook has made major strides with video YouTube is still the BIG daddy and it’s essential you are optimising this platform in your marketing efforts.
YouTube is not simply a website; it is a search engine. YouTube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. If YouTube’s user base were a country, it would be the third largest in the world.
Here are 3 tips to help your YouTube marketing
- Optimize your videos and playlists for Watch Time
So, if viewers watch your videos – and suggested videos – beyond the first view, then your videos are more likely to be ranked highly in YouTube’s search results and related videos.
- Optimize your videos and playlists for mobile devices
How do you do this? Well, if you’re making content for a mobile audience, then you should really consider making vertical content. For most smartphone users, it’s just more natural to hold the device one handed and upright, so the vertical format is more palatable for many.
- Optimize your video marketing strategy for YouTube
Yes, other video platforms are getting “views.” But, 5,500 consumers recently told researchers commissioned by Brightcove that 50% of their social video views currently take place on YouTube, 36% on Facebook, and the remaining 14% is split over networks like Instagram, Twitter, and Snapchat.
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